SARCAR was established in Geneva in 1948 by Carlos Sarzano, a watch enthusiast and well-respected figure in the watch industry. Carlo Sarzano started SARCAR with the vision to create the world's most luxurious timepieces, which combine the most exquisite and precious stones with innovative designs and top-quality craftsmanship. Carlo Sarzano used to say that one should "knowing how to be large enough to be strong, yet small enough to be free.” This is still the motto of the current enterprise, thus ensuring flexibility and creativity. Models such as Solitaire, Magic Moon, Galaxy, and Moonlight are significant examples of this evolution.

Over the years, the corporate philosophy has remained much the same, combining the latest technology with the know-how and dexterity of master-watchmakers. Today, SARCAR is a globally renowned creator of highly exclusive, bejewelled artisan timepieces with authorised retailers all over the world. The passing decades may have seen SARCAR evolve to greater heights, but the brand remains deeply committed to Sarzano's original vision and values that first inspired its birth.